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Your website

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* Put restaurant menus available online, not as downloadable files or other format documents.
* Post several high quality digital photos of restaurant and cuisine items.
* Remove Flash slides as it is not compatible with some Smartphones and tablets.

Mobile Web Site

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Create a Facebook page
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online, not as downloadable PDFs or Word documents

Email marketing

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Twitter

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* Set up a Twitter post (160 chars. or less), which best describes your business
* Build your Twitter handle into your own web site to allow clients to easily follow you
* Tweet several times per day. Start with announcing your big opening, offers of the day and events you are promoting.
* Periodically post photos from special events to show your fans just how good your restaurant is.