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When starting off in marketing, often the biggest problem is not marketing your products or services, but generating leads and customers. When you do start [url=http://www.tagverts.com/barbour.php]barbour deutschland[/url] to generate them the problem then becomes how to retain them. The ability to have and maintain a loyal customer base is what makes for longevity in any successful business.
Leads are essentially your clients. Adding values to your leads distinguishes your business from that of your competitors. Giving value to your list is an art-form of its own. If done correctly, not only will your leads stay loyal, they will also increase in number massively!
Engaging With Your List
When you have a list, keep in touch with them. Give them regular updates. Don't however spam them with your products or affiliate offers. Value and service is what will [url=http://www.riad-marrakesh.fr]abercrombie pas cher[/url] make your customers actually open and read your emails, anticipating they [url=http://www.mxitcms.com/abercrombie/]abercrombie[/url] are going to find something useful to them. Invite them to your Facebook fan page or Twitter account, keeps you within their view even when not [url=http://www.agentparadise.com]woolrich sito ufficiale[/url] directly engaging with them. It keeps you in their mind. It also allows you to interact with them to find out what their needs are.
Your job is to find their pain. Find the thing that is keeping them awake at night, worrying about it or trying to find a [url=http://www.mxitcms.com/abercrombie/]abercrombie milano[/url] solution to it. Once you have done that you can work out how you can help them. Or [url=http://www.marrakech-hotel.fr]hollister[/url] find their pain and provide the pain-killer to it.. It's pretty much an equivalent of the supply and demand scenario. They have a need, a problem they are trying to solve. You supply the solution to that problem.
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Each time you provide the solution to one of your leads problems your value to them personally has gone up by leaps and bounds. You are putting yourself as their "go to" person in a very natural way. They will also tell their friends and colleagues. Word of mouth or personal recommendation is still a very powerful force.
I see so many folks who are not actually interested in their customers they are just sending out link after link. It [url=http://cgi.ebay.com.au/ws/eBayISAPI.dll?ViewItem&item=140732749694]hollister deutschland What is[/url] is nothing more than spam. It may get their auto-responder accounts shut down if enough of their list complains about it. It's also rampant on social network sites. [url=http://www.sandvikfw.net/shopuk.php]hollister sale[/url] They are effectively destroying any real hope of having a [url=http://www.rtnagel.com/louboutin.php]louboutin pas cher[/url] successful business.
Empathy
Put yourself into your customer's shoes. Imagine what their [url=http://www.turtle.or.jp/CGI-BIN/aska.pl/otto/kreger/dzhenet/tiuson/tipi/aska.pl]louboutin Critical Recommenda[/url] lives maybe like and the difficulties they are facing. Empathise with their problems, and [url=http://www.thehygienerevolution.com/hollister.php]hollister[/url] then you can set to work, figuring out the solution. This makes you a valuable asset to have around. Someone they want to keep around.
If sending link after link after link out to your customers in whatever format, you are disrespecting them and their time. Engaging them in a useful way will help you to help them. There used to be an old saying here in England that the "Customer is always right", those days have seemed long gone for sure. But one thing that should be true for you and me and all other marketers is that everything you do in your business should be in the best interests of your customers.
Here is a well-known quote on marketing by Perry Marshall which really sums up in essence some of the above:
"Nobody who bought a [url=http://www.shewyne.com/woolrichoutlet.html]woolrich sito ufficiale[/url] drill actually wanted a drill. They wanted a hole. Therefore, if you want to sell drills, you should advertise information about making holes - NOT information about drills!" - Perry MarshallSimply put, people are more interested in the solution to their problems, than the problem itself.
I hope this has been useful information to you. You can leave any feedback or get in touch via my blog.
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