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hollister Marketing Strategy - Shift the Focus

 
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PostPosted: Wed 15:12, 24 Jul 2013    Post subject: hollister Marketing Strategy - Shift the Focus

"When do I have the time? I'm busy enough as it is."
Find Kevin's Kansas City based KPD Marketing practice at and subscribe to his free ezine called ABCD Grow.
If you ask them why it is they feel this way, you're most likely to get some common responses such as:
You see when you're marketing and selling, you tend to focus on trying to persuade and sell. You talk a lot about and share materials that are focused on who you ARE, what [link widoczny dla zalogowanych] you HAVE, what you can DO, or what you KNOW. We most often market the features and services we want them to buy from us. I'm sure you've been there ? trying to convince we have the capabilities, persuade that we're the best option, and sell the features and benefits of our service(s). What doesn't get explained is what they GET from working with you.
"I've tried networking, but I don't ever get anything."
Most of the service providers I've worked for or with don't like marketing or selling. In fact, a lot of them will say they "hate it." At the very least, they'll tell me they don't think they are very good at it.
"I don't know what to do."
What they don't understand is that positioning themselves as problem solvers is also a better approach to marketing.
"I'm a _________, not a marketing or sales person."
Kevin Dervin is focused [link widoczny dla zalogowanych] on helping small businesses that are ready to grow, but struggle with how to consistently [link widoczny dla zalogowanych] attract more clients. Visit
keting-solutions.com for more great marketing information you can put to use in growing your business today.
(c) - Kevin Dervin, KPD Marketing
People and businesses realize they can't, and frankly don't want to do it all. Of course, you knew that. But why aren't they buying those services from you?
Shift your focus. Clearly articulate the problem or problems that you want to help your ideal clients solve when communicating with prospects and referral sources and they will begin to listen. Then, if you can demonstrate credibly that you can provide a solution to that problem, they'll want to know more. You're going to enjoy the process a whole lot more and you'll be amazed at how much more successful you'll be!
Shift your focus from 'having to market and sell yourself and your services' to 'being a provider of information and a solver of problems for your ideal [link widoczny dla zalogowanych] clients.' You'll not [link widoczny dla zalogowanych] only enjoy the journey more, you'll actually become a better and more successful "marketer/seller." That's right! [link widoczny dla zalogowanych] Don't focus on trying to convince, persuade, or sell. Take the pressure off yourself. Provide information to help solve problems and [link widoczny dla zalogowanych] provide solutions and you'll build more business.
People (including businesses) hire or buy services because they have a problem, pain, issue, or some other business or personal need that they don't have the time, the skills, or the inclination to address [link widoczny dla zalogowanych] for themselves.
About the Author:
"I just don't have the gift of gab."
Many business owners believe it's a numbers game. We're led to believe that if we tell enough people, eventually someone will recognize [link widoczny dla zalogowanych] the value and say, "Hey, that's just what I've been looking for." But this leads to a lot of rejection. No wonder you don't enjoy marketing yourself.
"I don't know where to start."
When you ask those same professionals what it is that they like to do, you're likely to get something such as they love to solve problems or help their [link widoczny dla zalogowanych] clients do something that they can't really do for [link widoczny dla zalogowanych] themselves. They enjoy being able to provide valuable information to those who need it the most, [link widoczny dla zalogowanych] their ideal clients.
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