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Written by Daniel Travis - Brown on behalf of Blue Octopus online recruitment. Originally published on
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When search engine users are presented with pages of results, the likelihood of them scouring through pages to find your website listed on page 7 is very unlikely. This is why gaining as many links from popular websites within the same of a closely related niche gives your websites a lot of credibility when search engines value it. A good example would be a flat fee recruitment website gaining links from job search websites and alike; they would likely see their search engine rankings rise.
Quality Content
A website that contains quality and unique information and content [link widoczny dla zalogowanych] is much more likely to gain links from other sites. Construct a site they would be happy to associate with; a spammy website full of ads, popups and poorly written information will give any associate websites a bad reputation both to visitors who follow the link and to search engines crawling each website. Be confident that you are supplying something worthwhile, weather it is a product, service or general information. Webmasters who choose to link to your website may do so from other websites they run or may recommend your site to others.
Keep in mind, webmasters who choose to link to your site aren't really gaining anything from doing so; they may want a reciprocal link to one of their websites. This reduces the significance of gaining their outbound link so if you have any other websites of less importance (from a link builder's perspective) request to link to them from there instead.
The 'Link Building Mentality'
Once you feel your websites contains enough relevant, quality content then you are ready to start outreach to other websites. Ensure you are sourcing a number of relevant websites, links from sites in the same niche would mean [link widoczny dla zalogowanych] something to the search engines. Organise a list of potential contacts into a spreadsheet, you may want to source and contact a large [link widoczny dla zalogowanych] number of [link widoczny dla zalogowanych] relevant websites so organising and tracking your online relationships is vital.
See if the sites detail their requirements [link widoczny dla zalogowanych] for receiving a link from them. [link widoczny dla zalogowanych] Would they be happy to just give you a link, or do they charge a fee for a link on their site? There are a large number of ways to gain links from relevant sites; the key is to be able to scan a website and identify something you can do for them. Identifying broken links and other errors on their site would be a great way of returning the favour, as would writing a quality, free piece of content [link widoczny dla zalogowanych] and submitting it to their site free of charge.
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