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Dr. John Hayes, Jr. is an Evvy Award Nominee and author of Living and Practicing by Design. Learn more about his unique approaches to private practice success, visit and register for a FREE CD and Info Pack.
Yes that's right! In most offices, there are many people who express interest in your practice, but you never know it because no one is assigned to collect this vital data! Too many times we look for difficult answers instead of the simple ones. Do you have people who stop in and [url=http://www.agentparadise.com]woolrich outlet[/url] ask what your practice is about? Do people meet you and ask you what you do? Do you attend community events and talk to people? Do you get their name, their address, a phone number or are they greeted with just a polite hello and explanation and then left to go on their way. These are all opportunities to gather a new list of clients for free. Always look for opportunities. Talk to your children, neighborhood children, your neighbors, your friends and your business associates. Do you belong to a local community group? Do you belong to a general business group? Opportunities come in all shapes and sizes but they may [url=http://www.fibmilano.it]woolrich outlet[/url] not be noticed because no one was looking for an opportunity.
As part of any modern marketing plan, you need to have systems to collect prospective patient data, for potential New Patient marketing. The method you use is not all that important. What is important is that it's part of a systematic collection and processing for getting new clients. This can be an elaborate database, or a simple 3x5 card file. [url=http://www.gotprintsigns.com/abercrombiepascher/‎]abercrombie pas cher[/url] I find MS Excel works great. Every office has it (its in MS Office), and if you hire as we advocate, your employees know it well! However, it [url=http://www.rtnagel.com/louboutin.php]louboutin pas cher[/url] does not matter how elaborate or simple the system is, it will not work unless it is used all the time, everyday. Remember, it does have to be entered into the system every day, but [url=http://www.giuseppezanottipaschere.com]giuseppe zanotti sneakers[/url] it does have to be collected and there has to be a centerpoint for all of the data that is collected so it can [url=http://www.sandvikfw.net/shopuk.php]hollister outlet sale[/url] be put into a database. However the actual entering of the information into the database should be done once a week and any entries not put in when the monthly marketing is being done must be entered prior to the plan's use.
You can start right now by assigning all prospects to a staff person for daily database enrollment. First, make sure that all information is collected, if a person walks in and asks [url=http://www.tagverts.com/barbour.php]barbour deutschland[/url] a few questions make sure that a staff member gets this little information and make a quick note even if it is on a sticky. It may be one person's responsibility to enter in the database but it should be everyone's task to gather it if the opportunity is there. Next, one person needs to be entering it into the database. Lastly, there needs to be a systematic process for using this data. The marketing process should be separated into the methods of contact, mailings, phone calls, or email. Mailings should be preprogrammed and one person selected to perform the function of adding in the names, dates and addresses, and then getting them into the mail. One person needs to be selected for the email listings and a template created with INDIVIDUALIZED emails [url=http://www.teatrodeoro.com/hollisterde.php]hollister deutschland[/url] (That means just one name). And finally the phone calls need to be handled by one person. That way one person is responsible for the function and will see that it gets done.
What's [url=http://www.par5club.com/louboutin.php]louboutin pas cher[/url] a prospect? Anyone who expresses an interest in your practice. This can be by phone, email, workshops, direct referral, etc. If you are at an event, collect business cards. They give you lots of information to fill the database and allow you to reach others as well when you include them in your marketing campaigns. Offices are great places to send leaflets or other mailings because more than one person is in the office. You should be contacting these people systematically too, in your monthly marketing efforts. One way to look at it, anyone who is not a client or patient is a prospect, if they talk to you [url=http://www.teatrodeoro.com/hollisterde.php]hollister[/url] then you have an opportunity to gather their information and add them to your database for a prospect.
We teach this entire system to you. Please use it to your full advantage. It will also give you [url=http://www.marrakech-hotel.fr]hollister[/url] new ideas where you can get clients, follow them up. Never be afraid to try a new technique or an offering for free. Sometimes stepping outside the box will give you a new perspective and new ideas. Perhaps all they are looking for is a reason to visit you. Give them one. Offer to let them tour your practice. At the end of the year, it's a significant group of New Patients for free! And each successive year you will continually add new clients with the techniques you have in place. These techniques and plans will continue to evolve and produce a steady stream of new patients. The prospects will [url=http://www.par5club.com/louboutin.php]louboutin[/url] continue to flow in year after year. Now, you are trained to look for those prospects and to make it a systematic part of your practice each and every day and work it daily.

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