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Submitted : 2011-10-22 00:00:00Word Count : 532Popularity: Not RatedTags: small business internet marketing
Small business internet marketing isn't about building a website and "they will come". They can only come after you get into the practice of working on your website regularly.
First your internet site must feature keywords, but if you sell shoes, you have to understand that if somebody puts the word shoes into a browser, millions of results will come up. This is where longtail keyphrases come in, which are fundamentally phrases that somebody will put into a browser, as an example "leather shoes". So if you have leather shoes as a keyword you are going to be somewhere in the results . Long-tail keyphrases are crucial in getting found on [link widoczny dla zalogowanych] the internet and Google provides a keyword tool you can use for free to find these often-used phrases.
If you put in the words "leather shoes", Google will display a list of phrases built around that phrase and also tell you how [link widoczny dla zalogowanych] often a particular phrase is employed on a once per month basis. It's a good free tool to begin with, but there are other, better keyword finders that can be [link widoczny dla zalogowanych] used, but you've got to pay for them. The Google keyword tool will return phrases like [link widoczny dla zalogowanych] "red leather shoes", "where to buy leather shoes" etc, and it's up to you to choose which long-tail keyword phrases to [link widoczny dla zalogowanych] use. It is best to go for somewhere in mid range of search phrases, say three thousand to six thousand / month, any number of searches bigger [link widoczny dla zalogowanych] than that will have too much competition. Your aim is to get on page 1 of Google's search results which isn't easy, despite what a large amount of marketing "gurus" tell you.
Google likes web sites that are constantly updated and contain topical content. So get into the habit of [link widoczny dla zalogowanych] writing at least a 5 hundred word article every day or two, which is keyword-rich. Use your [link widoczny dla zalogowanych] keywords inside the first few words of your opening paragraph and again in the [link widoczny dla zalogowanych] closing paragraph. Dependent on the length of the essay, use the phrase two times more. If you are employing advertising thru Google Adwords, this can also [link widoczny dla zalogowanych] help Google to serve tighter targeted advertising to your internet site.
Then there are backlinks. These are the curse of any website owner. There isn't any easy method to get around building good [link widoczny dla zalogowanych] relevant back links. Don't ever consider buying back links from a link farm, Google knows all about them and will ignore them and may even penalise you for them. There are no Wordpress plug ins for building backlinks, only ones that get you back links through "do follow" blogs.
Article marketing is a good way to get backlinks as most article directory websites permit you to have one link out to your website, so again, you will have to be ready to submit handy and topical articles, either directly to an article marketing site, or to several via a "hub" that may distribute your articles to several sites for you. This doesn't cost lots and could be a time-saving way of doing it.
Small internet business marketing involves many other techniques we won't cover here but the above points are the most vital and least expensive for getting started.
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